Being a successful TikToker is not a single-day thing. However, someone can manage to become a TikTok celeb rocket-fast, while others may never take off. Since 2016, when TikTok was launched, millions of people have tried their hand at posting their content on this social network and monetizing it somehow. Some decide to buy paid followers on TikTok. Others may try to intrigue the audience with their content-making skills.
Yet, if someone is still content with a couple of dedicated followers for their TikTok, most creators strive to boost their video blog popularity. This boost is tightly related to TikTok engagement, the number of actions followers and viewers take to someone’s videos published on this platform. So, let’s talk about how to increase engagement on TikTok, and why it is so crucial for your blog's popularity and further income from it.
What Is Engagement on TikTok (And Why Do You Need Its Consistent Growth)
First, let’s consider what engagement means on TikTok. This term is defined as the overall number of actions you get from the viewers of your videos. We can say that watching your video is already an engagement issue. Yet, it’s only the first layer. There are actions which showcase a deeper layer of engagement, and they can be as follows:
Subscriptions to your account;
Sharing your video in their accounts or on third-party resources;
Leaving comments on your videos;
Following the links you provide in the video or its textual description;
Leaving likes on your video;
Browsing other videos on your account.
All these actions show the platform the rate of interest its visitors have in you. The level of engagement directly determines your visibility on the platform. Even a single video can boost social jump on TikTok and propel your account and its content from ‘only for your subscribers’ to ‘For you’ recommendations for a wider audience. As a result, a snowball effect occurs, and the more users get your videos on their recommendations, the higher the possibility they will interact with it and thus, increase the engagement rates. That is how TikTok algorithms work.
TikTok Engagement Rate Formula
Your audience engagement is not an abstract thing, and it can be measured by engagement rate for TikTok formulas. The core metrics for this measurement are as follows:
Likes;
Shares;
Comments;
Saves;
Followings.
Getting clear numbers for these metrics allows you to calculate engagement rates for a single video and for the whole profile. Two formulas are used for it.
1. For a single video, you can use the following formula: (likes+comments+shares)/total views number x100%.
2. For your whole profile engagement rate, the formula is a bit different: (likes+comments+shares)/total followers number x100%.
The first indicator is used for the evaluation of the engagement your certain video provides. It is a significant metric for your further content strategy. The second one relates to your audience’s loyalty, or how active it is.
The engagement rates are interpreted by the following benchmarks:
<1% is low engagement,
1%-3% is an average rate,
3%-5% is a good engagement level,
5%-10%< are high and above high.
Typically, an average TikTok engagement rate is app. 2.65%.
Why Do You Need to Increase TikTok Engagement?
There are several key reasons to increase your TikTok engagements.
1. Your self-presentation and self-confidence benefit from this growth. If your goal is to gain popularity, it’s the way you can achieve it.
2. Higher engagement means higher RPM for creator funds. Direct monetization on TikTok can be provided through the Creator Reward Program, and you can succeed with it if your audience is highly loyal and each video you publish has high engagement rates.
3. One more monetization tool to use with the help of TikTok engagement is TikTok shop, where you can sell your goods or services directly in your videos or livestreams. The key point is that the more views, follows, likes, and shares you get, the more revenue you may get.
4. At last, engaging videos and accounts on TikTok attract advertisers. If you are interested in brand partnerships or collaborations with other TikTokers, high engagement rates are a must.
Top 5 Methods You Can Implement in Your TikTok Account to Increase Its
So, since we have learned about the significance of engagement on TikTok, it is now feasible to consider how to boost engagement on TikTok in practice. The techniques for engagement enhancement are diverse, and sometimes, quite unexpected solutions can suddenly take off. Yet, if you have no aces in the hole, we offer you some effective recommendations about how to engage on TikTok. Here are 5 of them.
A 3-Second Rule
TikTok viewers’ psychology is that if they are not engaged by a video during the first 2-3 seconds, they will skip it. That’s why if you want your video to be watched all the way through, its first seconds should contain something with a WOW effect. It is called a hook. Sometimes, it can be something useful, sometimes, something funny, and sometimes, even something provocative. If it catches the attention, it works.
Prioritizing Quality Over Quantity
TikTok users are overfed with content. Tons of videos are published daily on the platform, and although TikTok insists on publishing at least one video per day, if it is low-quality content, it won’t resonate with the audience. Thus, high-quality and authentic content gets more actions from viewers even if it is a single video.
Being Consistent Is a Must
Although we said that it is feasible to post just one high-quality video, you still need consistency in your TikTok promotion. It means that you need a clear plan of how many videos you are going to shoot and post during a certain period, and you have to follow it accurately. It can be 1-4 1-minute videos per day, or a single video per 2-3 days, or something like that. Ways on how to get engagement on TikTok are diverse, but moving at a fast pace is preferable. If you make long gaps between your posts, the audience may forget about you, and your visibility will drop. Besides, it is reasonable to choose the right time for your posts if you want to decide how to get more engagement on TikTok. The best time gap, as TikTok claims, is between 11 a.m. and 7 p.m. on business days; however, your audience’s schedule may differ. It’s better to test some time gaps and calculate engagement rates to highlight the best one.
Choosing the Right Niches
Even if you are a versatile personality, and your expertise covers everything from stitching to web design, you cannot talk to everyone. You need to outline your audience and its interests and speak to it in its own language.
Sometimes, you can choose a single niche, e.g., funny videos about your cat, and publish them regularly, or you can make thematic videos on a couple of topics, but it is better for them not to be controversial. For example, if you post funny cats, you can also shoot videos about your pet shop products to sell them via TikTok or promote your pet grooming services. Share what you love and find your like-minders, so as to make them your loyal followers and viewers. If it still doesn’t work, it is probably feasible to launch paid TikTok viewers to make your TikTok channel visible. This may also attract the organic audience to it.
Providing User-Made Content to Users Is Beneficial
Times of polished videos of luxury life or ideal relationships are gone. Leave them to Instagram. Today’s trend insists that users trust real people and real emotions more than brands or influencers. That’s why sincerity, imperfection, or humor could work to your advantage. This also refers to AI tools. At the time when the rates of AI-generated content boost, people start to evaluate user-made content more. Make your videos look real, prioritize the UGC format over direct advertising, and do not forget to communicate with your audience and respond to its requests. If your viewers see that you personally answer their comments, or you gladly start live streams, or you regularly start Q&A sessions and provide them with the content they like, that’s how you increase TikTok engagement organically and quickly.
Bottom Line
TikTok is the platform that meticulously combines video art, entertainment and sales. Engagement rates are among its most valuable metrics, which indicate the visibility of the account or of a certain video. Further, if you succeed with boosting your audience engagement and decide how to get more interaction on TikTok, you may get a higher income from your short video blogging. The core methods for this boost refer to consistency, prioritization of content quality, sincerity, and proper niche selection. We hope that this article will help you make the right choice and start your TikTok career with ease.
FAQ
How can I increase my engagement on TikTok?
The main point is to create attention-capturing content, post it consistently and regularly, find your niche and maintain your content in it, and stay in touch with your audience. That sounds simple, yet you can learn more about it in our article on how to do so.
What is the 3-second rule on TikTok?
TikTok is a dynamic environment where lots of videos are published daily. The 3-second rule refers to the principle that you have only 3 seconds to capture your viewers’ attention to your video before they scroll past it. So, you need a powerful hook to be used during these 3 seconds.
How to get more followers on TikTok?
It’s up to you to grow your audience with the help of tips and perks that we shared in this article. Keep posting consistently, create engaging content, and interact with your followers to heat their interest in you and make them share your content with others.
How to get more likes on TikTok?
The secret is you have to focus on your content uniqueness and use the 3-second rule to hook your audience. If you succeed with retaining your audience’s attention in 2-3 seconds, more likes will follow. Besides, posting during peak time, typically between 11 a.m. and 7 p.m. during business days, may bring fruit.
How to become TikTok-famous?
Your success depends mostly on audience engagement and interest. Thus, you need to boost them with the help of your content. It is essential to post your videos consistently, pay attention to their quality and senses, follow recent trends, and develop your authenticity, which may highlight you and make you recognizable among tons of other TikTokers. Your devotion, constant polishing of your content-making skills, and the use of a couple of methods we mentioned in this article may come in handy to you on your way to fame.
